What is AVIF?
AVIF (AV1 Image File Format) is the newest and most efficient image format available today. Based on the AV1 video codec by the Alliance for Open Media (Google, Netflix, Amazon, Mozilla), AVIF delivers up to 50% smaller file sizes than WebP while maintaining equal or better image quality.
AVIF supports:
- Lossy and lossless compression
- 10-bit color depth (HDR support)
- Alpha transparency
- Wide color gamut (BC7/BC1 profiles)
The catch? AVIF is still relatively new. Many applications, older browsers, and operating systems don't support it natively — making conversion to JPG or PNG practical necessity.